This piece began as a meditation on how desire is manufactured. Something as ordinary as a cup of coffee is transformed into a symbol of status, ritual, and belonging — but at a cost far beyond its true value. Marketing convinces us that luxury lies in the label, and we trade not only our money but also our attention, our identity, for the illusion of meaning in consumption.

The repetition of logos underscores the saturation of this message, while the act of rewriting them becomes a quiet rebellion — a reminder of what’s really at stake. At its core, the work is about how systems of branding persuade us to spend more on what we don’t need, and how easily we learn to mistake price for worth.

One of a kind original artwork.

Dimensions: 16x12

Disclaimer: This artwork is an independent artistic expression created for creative and transformative purposes. The trademarks, logos, and brand names depicted herein are the property of their respective owners. This work is not affiliated with, endorsed by, or sponsored by any of the companies or brands featured. All trademarks and copyrights remain the property of their respective holders. This piece is intended as commentary and does not imply ownership or association.